Giffgaff Official Connectivity Partner

Giffgaff has confirmed it is now the official connectivity partner of Arthur Fery, the British tennis player who made a notable run to the Wimbledon semi-finals this summer. The mobile network says its branding was visible on his sleeve during that tournament run, and the new partnership formalises support that giffgaff describes as dating back to earlier in Fery's career.

Details on what the partnership involves beyond the connectivity branding are limited in giffgaff's announcement, so it is not yet clear whether this extends to data perks, campaigns, or further sponsorship activity.

Sports sponsorships like this are a low risk way for a challenger network to borrow some feel good momentum from a breakout athlete, and giffgaff backing Fery before his Wimbledon run gives the tie up a bit more credibility than a purely opportunistic deal. Whether it moves the needle commercially is another question, but as a brand awareness play it seems a sensible, if modest, bet. Giffgaff loves social engagement and is definitely making itself a name that people remember.

For the full story, head over to the original report at giffgaff.