New findings suggest that many parents are finding it difficult to strike the right balance with their phone use during the school holidays, with reports of significant unintended scrolling time building up across the summer months.

The research points to a notable number of children, aged between 8 and 16, saying that their parents' screen habits have led to moments where they feel overlooked or left waiting for attention. It's a reminder of how easily everyday scrolling can eat into family time without anyone quite noticing.

The findings add to a wider conversation about how children are impacted by the digital age, as households continue to navigate the pull of constant connectivity alongside everyday family life.

The impact of mobile phones and constant connectivity is going to bear fruit over the next few years, and we will all find out whether its the fruit we like or not.

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